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From the Editor.

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Bibliographic Details
Title: From the Editor.
Authors: Kamakura, Wagner A.
Source: Journal of Marketing Research (JMR). Feb2001, Vol. 38 Issue 1, p1-2. 2p. 1 Diagram.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1509/jmkr.38.1.1.18824