View in EDS PDF Full Text

COMPETITIVE COUPON TARGETING.

Saved in:
Bibliographic Details
Title: COMPETITIVE COUPON TARGETING.
Authors: Shaffer, Greg1, Z. John Zhang2
Source: Marketing Science (INFORMS). 1995, Vol. 14 Issue 4, p395. 22p.
Database: Business Source Ultimate
Description
ISSN:07322399
DOI:10.1287/mksc.14.4.395