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AWARENESS FORECASTING MODELS- EDITORS' COMMENT.

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Bibliographic Details
Title: AWARENESS FORECASTING MODELS- EDITORS' COMMENT.
Authors: Blackburn, Joseph1, Clancy, Kevin2
Source: Marketing Science (INFORMS). Summer84, Vol. 3 Issue 3, p198. 9p. 1 Chart.
Database: Business Source Ultimate
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ISSN:07322399