The Multi-Dimensionality of Comparative Advertising: Implications for the Federal Trade Commission.
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| Title: | The Multi-Dimensionality of Comparative Advertising: Implications for the Federal Trade Commission. |
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| Authors: | Muehling, Darrel D.1, Kangun, Norman2 |
| Source: | Journal of Public Policy & Marketing. 1985, Vol. 4 Issue 1, p112-128. 17p. 2 Charts. |
| Database: | Business Source Ultimate |
| ISSN: | 07439156 |
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