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The Multi-Dimensionality of Comparative Advertising: Implications for the Federal Trade Commission.

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Bibliographic Details
Title: The Multi-Dimensionality of Comparative Advertising: Implications for the Federal Trade Commission.
Authors: Muehling, Darrel D.1, Kangun, Norman2
Source: Journal of Public Policy & Marketing. 1985, Vol. 4 Issue 1, p112-128. 17p. 2 Charts.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Public+Policy+%26+Marketing%22">Journal of Public Policy & Marketing</searchLink>. 1985, Vol. 4 Issue 1, p112-128. 17p. 2 Charts.
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      – Code: eng
        Text: English
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        StartPage: 112
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              Text: 1985
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              Y: 1985
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