Ties That Bind: The Impact of Multiple Types of Ties with a Customer on Sales Growth and Sales Volatility.
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| Title: | Ties That Bind: The Impact of Multiple Types of Ties with a Customer on Sales Growth and Sales Volatility. |
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| Authors: | Tuli, Kapil R1, Bharadwaj, Sundar G2, Kohli, Ajay K3 |
| Source: | Journal of Marketing Research (JMR). Feb2010, Vol. 47 Issue 1, p36-50. 15p. 2 Diagrams, 5 Charts. |
| Database: | Business Source Ultimate |
| ISSN: | 00222437 |
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| DOI: | 10.1509/jmkr.47.1.36 |
