The Effects of Satisfaction, Trust and Brand Commitment on Consumers' Decision to Boycott.
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| Title: | The Effects of Satisfaction, Trust and Brand Commitment on Consumers' Decision to Boycott. |
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| Authors: | Cissé-Depardon, Karine, N'Goala, Gilles |
| Source: | Recherche et Applications en Marketing (English Edition). 2009, Vol. 24 Issue 1, p43-66. 24p. 3 Diagrams, 5 Charts. |
| Database: | Business Source Ultimate |
| ISSN: | 20515707 |
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