The Game of Comparative Advertising: Making Strategic Choices.
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| Title: | The Game of Comparative Advertising: Making Strategic Choices. |
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| Authors: | Kalro, Arti D.1, Thomas, Mathew A.2, Marathe, Rahul R.3 |
| Source: | International Journal of Business Insights & Transformation. Oct2009-Mar2010, Vol. 3 Issue 1, p10-20. 11p. 1 Color Photograph, 2 Diagrams, 5 Charts. |
| Database: | Business Source Ultimate |
| ISSN: | 09745874 |
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