The FDA Approach to Defining Misleading Advertising.

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Bibliographic Details
Title:	The FDA Approach to Defining Misleading Advertising.
Authors:	Jacoby, Jacob¹, Small, Constance²
Source:	Journal of Marketing. 19Oct75, Vol. 39 Issue 4, p65-68. 4p.
Database:	Business Source Ultimate

Description
ISSN:	00222429
DOI:	10.2307/1250601