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The Role of Marketing Research in Public Policy Decision Making.

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Bibliographic Details
Title: The Role of Marketing Research in Public Policy Decision Making.
Authors: Wilkie, William L.1, Gardner, David M.2
Source: Journal of Marketing. Jan1974, Vol. 38 Issue 1, p38-47. 10p.
Database: Business Source Ultimate
Description
ISSN:00222429
DOI:10.2307/1250165