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The Misuse of Repeated Measures Analysis in Marketing Research.

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Bibliographic Details
Title: The Misuse of Repeated Measures Analysis in Marketing Research.
Authors: LaTour, Stephen A.1, Miniard, Paul W.2
Source: Journal of Marketing Research (JMR). Feb1983, Vol. 20 Issue 1, p45-57. 13p. 7 Charts.
Database: Business Source Ultimate
Description
ISSN:00222437
DOI:10.2307/3151411