Predicting Purchase and Other Behaviors from General and Contextually Specific Intentions.
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| Title: | Predicting Purchase and Other Behaviors from General and Contextually Specific Intentions. |
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| Authors: | Warshaw, Paul R.1 |
| Source: | Journal of Marketing Research (JMR). Feb1980, Vol. 17 Issue 1, p26-33. 8p. 2 Charts. |
| Database: | Business Source Ultimate |
| ISSN: | 00222437 |
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| DOI: | 10.2307/3151113 |