Predicting Purchase and Other Behaviors from General and Contextually Specific Intentions.

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Bibliographic Details
Title: Predicting Purchase and Other Behaviors from General and Contextually Specific Intentions.
Authors: Warshaw, Paul R.1
Source: Journal of Marketing Research (JMR). Feb1980, Vol. 17 Issue 1, p26-33. 8p. 2 Charts.
Database: Business Source Ultimate
Description
ISSN:00222437
DOI:10.2307/3151113