BRAND POSITIONING STRATEGY USING SEARCH ENGINE MARKETING.
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| Title: | BRAND POSITIONING STRATEGY USING SEARCH ENGINE MARKETING. |
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| Authors: | Dou, Wenyu1 mkwydou@cityu.edu.hk, Lim, Kai H.2 iskl@cityu.edu.hk, Su, Chenting1 mkctsu@cityu.edu.hk, Zhou, Nan1 mkzhou@cityu.edu.hk, Cui, Nan3 nancui@whu.edu.cn |
| Source: | MIS Quarterly. Jun2010, Vol. 34 Issue 2, p261-A4. 23p. 1 Color Photograph, 1 Diagram, 4 Charts, 2 Graphs. |
| Database: | Business Source Ultimate |
| ISSN: | 02767783 |
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| DOI: | 10.2307/20721427 |
