APA (7th ed.) Citation

Dou, W., Lim, K. H., Su, C., Zhou, N., & Cui, N. (2010). BRAND POSITIONING STRATEGY USING SEARCH ENGINE MARKETING. MIS Quarterly, 34(2), 261. https://doi.org/10.2307/20721427

Chicago Style (17th ed.) Citation

Dou, Wenyu, Kai H. Lim, Chenting Su, Nan Zhou, and Nan Cui. "BRAND POSITIONING STRATEGY USING SEARCH ENGINE MARKETING." MIS Quarterly 34, no. 2 (2010): 261. https://doi.org/10.2307/20721427.

MLA (9th ed.) Citation

Dou, Wenyu, et al. "BRAND POSITIONING STRATEGY USING SEARCH ENGINE MARKETING." MIS Quarterly, vol. 34, no. 2, 2010, p. 261, https://doi.org/10.2307/20721427.