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BRAND POSITIONING STRATEGY USING SEARCH ENGINE MARKETING.

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Title: BRAND POSITIONING STRATEGY USING SEARCH ENGINE MARKETING.
Authors: Dou, Wenyu1 mkwydou@cityu.edu.hk, Lim, Kai H.2 iskl@cityu.edu.hk, Su, Chenting1 mkctsu@cityu.edu.hk, Zhou, Nan1 mkzhou@cityu.edu.hk, Cui, Nan3 nancui@whu.edu.cn
Source: MIS Quarterly. Jun2010, Vol. 34 Issue 2, p261-A4. 23p. 1 Color Photograph, 1 Diagram, 4 Charts, 2 Graphs.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="AR" term="%22Dou%2C+Wenyu%22">Dou, Wenyu</searchLink><relatesTo>1</relatesTo><i> mkwydou@cityu.edu.hk</i><br /><searchLink fieldCode="AR" term="%22Lim%2C+Kai+H%2E%22">Lim, Kai H.</searchLink><relatesTo>2</relatesTo><i> iskl@cityu.edu.hk</i><br /><searchLink fieldCode="AR" term="%22Su%2C+Chenting%22">Su, Chenting</searchLink><relatesTo>1</relatesTo><i> mkctsu@cityu.edu.hk</i><br /><searchLink fieldCode="AR" term="%22Zhou%2C+Nan%22">Zhou, Nan</searchLink><relatesTo>1</relatesTo><i> mkzhou@cityu.edu.hk</i><br /><searchLink fieldCode="AR" term="%22Cui%2C+Nan%22">Cui, Nan</searchLink><relatesTo>3</relatesTo><i> nancui@whu.edu.cn</i>
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  Data: <searchLink fieldCode="JN" term="%22MIS+Quarterly%22">MIS Quarterly</searchLink>. Jun2010, Vol. 34 Issue 2, p261-A4. 23p. 1 Color Photograph, 1 Diagram, 4 Charts, 2 Graphs.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=50033967
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        Value: 10.2307/20721427
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        Text: English
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              Text: Jun2010
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              Y: 2010
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