View in EDS PDF Full Text

Marketing Abstracts.

Saved in:
Bibliographic Details
Title: Marketing Abstracts.
Authors: Gross, Walter1
Source: Journal of Marketing. Fall1983, Vol. 47 Issue 4, p136-144. 9p.
Database: Business Source Ultimate
Description
ISSN:00222429
DOI:10.1177/002224298304700414