Marketing Abstracts.

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Bibliographic Details
Title: Marketing Abstracts.
Authors: Gross, Walter1
Source: Journal of Marketing. Fall1983, Vol. 47 Issue 4, p136-144. 9p.
Database: Business Source Ultimate
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DbLabel: Business Source Ultimate
An: 5005121
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PubType: Academic Journal
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      – Type: doi
        Value: 10.1177/002224298304700414
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      – Code: eng
        Text: English
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        PageCount: 9
        StartPage: 136
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      – TitleFull: Marketing Abstracts.
        Type: main
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            NameFull: Gross, Walter
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            – D: 01
              M: 10
              Text: Fall1983
              Type: published
              Y: 1983
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              Value: 00222429
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              Value: 47
            – Type: issue
              Value: 4
          Titles:
            – TitleFull: Journal of Marketing
              Type: main
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