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Uniqueness Issues in the Decompositional Modeling of Multiattribute Overall Evaluations: An Information Integration Perspective.

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Bibliographic Details
Title: Uniqueness Issues in the Decompositional Modeling of Multiattribute Overall Evaluations: An Information Integration Perspective.
Authors: Lynch Jr., John G.1
Source: Journal of Marketing Research (JMR). Feb1985, Vol. 22 Issue 1, p1-19. 19p. 4 Diagrams, 1 Chart, 6 Graphs.
Database: Business Source Ultimate
Description
ISSN:00222437
DOI:10.2307/3151546