Uniqueness Issues in the Decompositional Modeling of Multiattribute Overall Evaluations: An Information Integration Perspective.
Saved in:
| Title: | Uniqueness Issues in the Decompositional Modeling of Multiattribute Overall Evaluations: An Information Integration Perspective. |
|---|---|
| Authors: | Lynch Jr., John G.1 |
| Source: | Journal of Marketing Research (JMR). Feb1985, Vol. 22 Issue 1, p1-19. 19p. 4 Diagrams, 1 Chart, 6 Graphs. |
| Database: | Business Source Ultimate |
Be the first to leave a comment!
