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Masisa Argentina and the Evolution of its Strategy at the Base of the Pyramid.

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Bibliographic Details
Title: Masisa Argentina and the Evolution of its Strategy at the Base of the Pyramid.
Authors: Gardetti, Miguel Ángel1 mag@sustentabilidad.org.ar, D'Andrea, Guillermo2 gdandrea@iae.edu.ar
Source: Greener Management International. Winter2006, Issue 56, p75-91. 17p. 3 Diagrams, 1 Chart, 1 Graph.
Database: Business Source Ultimate
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