Sales, Marketing, and Research-and-Development Cooperation Across New Product Development Stages: Implications for Success.

Saved in:

Bibliographic Details
Title:	Sales, Marketing, and Research-and-Development Cooperation Across New Product Development Stages: Implications for Success.
Authors:	Ernst, Holger¹, Hoyer, Wayne D.², Rübsaamen, Carsten³
Source:	Journal of Marketing. Sep2010, Vol. 74 Issue 5, p80-92. 13p. 1 Diagram, 3 Charts.
Database:	Business Source Ultimate

Description
ISSN:	00222429
DOI:	10.1509/jmkg.74.5.080