Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully.

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Bibliographic Details
Title:	Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully.
Authors:	Ulaga, Wolfgang¹, Reinartz, Werner J²
Source:	Journal of Marketing. Nov2011, Vol. 75 Issue 6, p5-23. 19p. 1 Diagram, 4 Charts.
Database:	Business Source Ultimate

Description
ISSN:	00222429
DOI:	10.1509/jm.09.0395