APA (7th ed.) Citation

Ulaga, W., & Reinartz, W. J. (2011). Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully. Journal of Marketing, 75(6), 5. https://doi.org/10.1509/jm.09.0395

Chicago Style (17th ed.) Citation

Ulaga, Wolfgang, and Werner J. Reinartz. "Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully." Journal of Marketing 75, no. 6 (2011): 5. https://doi.org/10.1509/jm.09.0395.

MLA (9th ed.) Citation

Ulaga, Wolfgang, and Werner J. Reinartz. "Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully." Journal of Marketing, vol. 75, no. 6, 2011, p. 5, https://doi.org/10.1509/jm.09.0395.