Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully.

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Title: Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully.
Authors: Ulaga, Wolfgang1, Reinartz, Werner J2
Source: Journal of Marketing. Nov2011, Vol. 75 Issue 6, p5-23. 19p. 1 Diagram, 4 Charts.
Database: Business Source Ultimate
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DbLabel: Business Source Ultimate
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PubType: Academic Journal
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  Data: Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Nov2011, Vol. 75 Issue 6, p5-23. 19p. 1 Diagram, 4 Charts.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=66916546
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      – Type: doi
        Value: 10.1509/jm.09.0395
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      – Code: eng
        Text: English
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        PageCount: 19
        StartPage: 5
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      – TitleFull: Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully.
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              Text: Nov2011
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              Y: 2011
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