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Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully.

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Title: Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully.
Authors: Ulaga, Wolfgang1, Reinartz, Werner J2
Source: Journal of Marketing. Nov2011, Vol. 75 Issue 6, p5-23. 19p. 1 Diagram, 4 Charts.
Database: Business Source Ultimate
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PubType: Academic Journal
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        Value: 10.1509/jm.09.0395
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        Text: English
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        PageCount: 19
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      – TitleFull: Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully.
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              Text: Nov2011
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