Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully.
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| Title: | Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully. |
|---|---|
| Authors: | Ulaga, Wolfgang1, Reinartz, Werner J2 |
| Source: | Journal of Marketing. Nov2011, Vol. 75 Issue 6, p5-23. 19p. 1 Diagram, 4 Charts. |
| Database: | Business Source Ultimate |
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