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Macro-Systems Role of Marketing: Do We Trade Environment for Welfare?

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Bibliographic Details
Title:	Macro-Systems Role of Marketing: Do We Trade Environment for Welfare?
Authors:	Kadirov, Djavlonbek¹
Source:	Journal of Macromarketing. Dec2011, Vol. 31 Issue 4, p359-375. 17p.
Database:	Business Source Ultimate
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Description
ISSN:	02761467
DOI:	10.1177/0276146711409944