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Macro-Systems Role of Marketing: Do We Trade Environment for Welfare?

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Title: Macro-Systems Role of Marketing: Do We Trade Environment for Welfare?
Authors: Kadirov, Djavlonbek1
Source: Journal of Macromarketing. Dec2011, Vol. 31 Issue 4, p359-375. 17p.
Database: Business Source Ultimate
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PubType: Academic Journal
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        Value: 10.1177/0276146711409944
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        Text: English
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        PageCount: 17
        StartPage: 359
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              Text: Dec2011
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