When Budgeting Backfires: How Self-Imposed Price Restraints Can Increase Spending.

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Bibliographic Details
Title:	When Budgeting Backfires: How Self-Imposed Price Restraints Can Increase Spending.
Authors:	Larson, Jeffrey S¹, Hamilton, Ryan²
Source:	Journal of Marketing Research (JMR). Apr2012, Vol. 49 Issue 2, p218-230. 13p. 1 Color Photograph, 2 Charts, 2 Graphs.
Database:	Business Source Ultimate

Description
ISSN:	00222437
DOI:	10.1509/jmr.10.0508