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When Budgeting Backfires: How Self-Imposed Price Restraints Can Increase Spending.

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Title: When Budgeting Backfires: How Self-Imposed Price Restraints Can Increase Spending.
Authors: Larson, Jeffrey S1, Hamilton, Ryan2
Source: Journal of Marketing Research (JMR). Apr2012, Vol. 49 Issue 2, p218-230. 13p. 1 Color Photograph, 2 Charts, 2 Graphs.
Database: Business Source Ultimate
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        Value: 10.1509/jmr.10.0508
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        Text: English
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      – TitleFull: When Budgeting Backfires: How Self-Imposed Price Restraints Can Increase Spending.
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              Text: Apr2012
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