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Competitive One-to-One Promotions.

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Bibliographic Details
Title: Competitive One-to-One Promotions.
Authors: Shaffer, Greg1 shaffer@simon.rochester.edu, Zhang, Z. John2 zjzhang@wharton.upenn.edu
Source: Management Science (INFORMS). Sep2002, Vol. 48 Issue 9, p1143-1160. 18p. 4 Diagrams, 5 Graphs.
Database: Business Source Ultimate
Description
ISSN:00251909
DOI:10.1287/mnsc.48.9.1143.172