Improving trade promotions through virtual forward buying.
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| Title: | Improving trade promotions through virtual forward buying. |
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| Authors: | Poddar, Amit, Donthu, Naveen |
| Source: | Journal of Business & Industrial Marketing. 2013, Vol. 28 Issue 1, p16-28. 13p. |
| Database: | Business Source Ultimate |
| ISSN: | 08858624 |
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| DOI: | 10.1108/08858621311285688 |
