The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from the Automobile Industry.
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| Title: | The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from the Automobile Industry. |
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| Authors: | Kalaignanam, Kartik1 kartik.kalaignanam@moore.sc.edu, Kushwaha, Tarun2 tarun_kushwaha@unc.edu, Eilert, Meike3 meike.eilert@moore.sc.edu |
| Source: | Journal of Marketing. Mar2013, Vol. 77 Issue 2, p41-57. 17p. 1 Diagram, 6 Charts. |
| Database: | Business Source Ultimate |
| ISSN: | 00222429 |
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| DOI: | 10.1509/jm.11.0356 |
