APA (7th ed.) Citation

Kalaignanam, K., Kushwaha, T., & Eilert, M. (2013). The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from the Automobile Industry. Journal of Marketing, 77(2), 41. https://doi.org/10.1509/jm.11.0356

Chicago Style (17th ed.) Citation

Kalaignanam, Kartik, Tarun Kushwaha, and Meike Eilert. "The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from the Automobile Industry." Journal of Marketing 77, no. 2 (2013): 41. https://doi.org/10.1509/jm.11.0356.

MLA (9th ed.) Citation

Kalaignanam, Kartik, et al. "The Impact of Product Recalls on Future Product Reliability and Future Accidents: Evidence from the Automobile Industry." Journal of Marketing, vol. 77, no. 2, 2013, p. 41, https://doi.org/10.1509/jm.11.0356.