Researching Sales Forecasting Practice: Commentaries and authors’ response on “Conducting a Sales Forecasting Audit” by M.A. Moon, J.T. Mentzer & C.D. Smith
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| Title: | Researching Sales Forecasting Practice: Commentaries and authors’ response on “Conducting a Sales Forecasting Audit” by M.A. Moon, J.T. Mentzer & C.D. Smith |
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| Authors: | Fildes, Robert R.Fildes@Lancaster.ac.uk, Bretschneider, Stuart sibretsc@maxwell.syr.edu, Collopy, Fred flc2@po.cwru.edu, Lawrence, Michael M.Lawrence@unsw.edu.au, Stewart, Doug DougStewart@AstraConsultants.com, Winklhofer, Heidi heidi.winklhofer@nottingham.ac.uk, Mentzer, John T. jmentzer@utk.edu, Moon, Mark A. |
| Source: | International Journal of Forecasting. Jan-Mar2003, Vol. 19 Issue 1, p27. 16p. |
| Database: | Business Source Ultimate |
| ISSN: | 01692070 |
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| DOI: | 10.1016/S0169-2070(02)00033-X |
