Consumer Behavior in "Equilibrium": How Experiencing Physical Balance Increases Compromise Choice.
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| Title: | Consumer Behavior in "Equilibrium": How Experiencing Physical Balance Increases Compromise Choice. |
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| Authors: | LARSON, JEFFREY S.1 jeff_larson@byu.edu, BILLETERA, DARRON M.2 darron@byu.edu |
| Source: | Journal of Marketing Research (JMR). Aug2013, Vol. 50 Issue 4, p535-547. 13p. 1 Black and White Photograph, 4 Charts, 2 Graphs. |
| Database: | Business Source Ultimate |
| ISSN: | 00222437 |
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| DOI: | 10.1509/jmr.11.0455 |
