APA (7th ed.) Citation

LARSON, J. S., & BILLETERA, D. M. (2013). Consumer Behavior in "Equilibrium": How Experiencing Physical Balance Increases Compromise Choice. Journal of Marketing Research (JMR), 50(4), 535. https://doi.org/10.1509/jmr.11.0455

Chicago Style (17th ed.) Citation

LARSON, JEFFREY S., and DARRON M. BILLETERA. "Consumer Behavior in "Equilibrium": How Experiencing Physical Balance Increases Compromise Choice." Journal of Marketing Research (JMR) 50, no. 4 (2013): 535. https://doi.org/10.1509/jmr.11.0455.

MLA (9th ed.) Citation

LARSON, JEFFREY S., and DARRON M. BILLETERA. "Consumer Behavior in "Equilibrium": How Experiencing Physical Balance Increases Compromise Choice." Journal of Marketing Research (JMR), vol. 50, no. 4, 2013, p. 535, https://doi.org/10.1509/jmr.11.0455.