Reviving Brand Loyalty: A Reconceptualization Within the Framework of Consumer-Brand Relationships.
Saved in:
| Title: | Reviving Brand Loyalty: A Reconceptualization Within the Framework of Consumer-Brand Relationships. |
|---|---|
| Authors: | Fournier, Susan, Yao, Julie L. |
| Source: | Working Papers -- Harvard Business School Division of Research. 1996, p1. 0p. |
| Database: | Business Source Ultimate |
| ISSN: | 08987629 |
|---|
