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Reviving Brand Loyalty: A Reconceptualization Within the Framework of Consumer-Brand Relationships.

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Bibliographic Details
Title: Reviving Brand Loyalty: A Reconceptualization Within the Framework of Consumer-Brand Relationships.
Authors: Fournier, Susan, Yao, Julie L.
Source: Working Papers -- Harvard Business School Division of Research. 1996, p1. 0p.
Database: Business Source Ultimate
FullText Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 9033532
AccessLevel: 2
PubType: Report
PubTypeId: report
PreciseRelevancyScore: 0
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  Data: Reviving Brand Loyalty: A Reconceptualization Within the Framework of Consumer-Brand Relationships.
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=9033532
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      – Code: eng
        Text: English
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      – TitleFull: Reviving Brand Loyalty: A Reconceptualization Within the Framework of Consumer-Brand Relationships.
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            NameFull: Fournier, Susan
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            NameFull: Yao, Julie L.
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              M: 01
              Text: 1996
              Type: published
              Y: 1996
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