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Reviving Brand Loyalty: A Reconceptualization Within the Framework of Consumer-Brand Relationships.

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Bibliographic Details
Title: Reviving Brand Loyalty: A Reconceptualization Within the Framework of Consumer-Brand Relationships.
Authors: Fournier, Susan, Yao, Julie L.
Source: Working Papers -- Harvard Business School Division of Research. 1996, p1. 0p.
Database: Business Source Ultimate
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