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Managerial representations of competitive advantage.

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Bibliographic Details
Title: Managerial representations of competitive advantage.
Authors: Day, George S.1, Nedungadi, Prakash2
Source: Journal of Marketing. Apr94, Vol. 58 Issue 2, p31. 14p. 2 Diagrams, 4 Charts.
Database: Business Source Ultimate
Description
ISSN:00222429
DOI:10.1177/002224299405800203