Software piracy: Estimation of lost sales and the impact on software diffusion.
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| Title: | Software piracy: Estimation of lost sales and the impact on software diffusion. |
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| Authors: | Givon, Moshe, Mahajan, Vijay, Muller, Eitan |
| Source: | Journal of Marketing. Jan95, Vol. 59 Issue 1, p29. 9p. 1 Diagram, 2 Charts, 8 Graphs. |
| Database: | Business Source Ultimate |
| ISSN: | 00222429 |
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| DOI: | 10.1177/002224299505900103 |