Software piracy: Estimation of lost sales and the impact on software diffusion.

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Bibliographic Details
Title: Software piracy: Estimation of lost sales and the impact on software diffusion.
Authors: Givon, Moshe, Mahajan, Vijay, Muller, Eitan
Source: Journal of Marketing. Jan95, Vol. 59 Issue 1, p29. 9p. 1 Diagram, 2 Charts, 8 Graphs.
Database: Business Source Ultimate
Description
ISSN:00222429
DOI:10.1177/002224299505900103