Organizing for effective new product development: The moderating role of product innovativeness.

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Bibliographic Details
Title:	Organizing for effective new product development: The moderating role of product innovativeness.
Authors:	Olson, Eric M., Walker, Jr., Orville C., Ruekert, Robert W.
Source:	Journal of Marketing. Jan95, Vol. 59 Issue 1, p48. 15p. 2 Diagrams, 3 Charts.
Database:	Business Source Ultimate

Description
ISSN:	00222429
DOI:	10.1177/002224299505900105