APA (7th ed.) Citation

Olson, E. M., Walker, J., & Ruekert, R. W. (1995). Organizing for effective new product development: The moderating role of product innovativeness. Journal of Marketing, 59(1), 48. https://doi.org/10.1177/002224299505900105

Chicago Style (17th ed.) Citation

Olson, Eric M., Jr Walker, and Robert W. Ruekert. "Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness." Journal of Marketing 59, no. 1 (1995): 48. https://doi.org/10.1177/002224299505900105.

MLA (9th ed.) Citation

Olson, Eric M., et al. "Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness." Journal of Marketing, vol. 59, no. 1, 1995, p. 48, https://doi.org/10.1177/002224299505900105.