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Organizing for effective new product development: The moderating role of product innovativeness.

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Title: Organizing for effective new product development: The moderating role of product innovativeness.
Authors: Olson, Eric M., Walker, Jr., Orville C., Ruekert, Robert W.
Source: Journal of Marketing. Jan95, Vol. 59 Issue 1, p48. 15p. 2 Diagrams, 3 Charts.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Organizing for effective new product development: The moderating role of product innovativeness.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Jan95, Vol. 59 Issue 1, p48. 15p. 2 Diagrams, 3 Charts.
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        Value: 10.1177/002224299505900105
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      – Code: eng
        Text: English
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        PageCount: 15
        StartPage: 48
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      – TitleFull: Organizing for effective new product development: The moderating role of product innovativeness.
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            NameFull: Olson, Eric M.
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            NameFull: Walker, Jr., Orville C.
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            NameFull: Ruekert, Robert W.
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            – D: 01
              M: 01
              Text: Jan95
              Type: published
              Y: 1995
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              Value: 59
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