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Consumer research in FTC versus Kraft (1991): A case of heads we win, tails you lose?

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Bibliographic Details
Title: Consumer research in FTC versus Kraft (1991): A case of heads we win, tails you lose?
Authors: Jacoby, Jacob1, Szybillo, George J.2
Source: Journal of Public Policy & Marketing. Spring95, Vol. 14 Issue 1, p1-14. 14p. 1 Chart.
Database: Business Source Ultimate
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ISSN:07439156