APA (7th ed.) Citation

Jacoby, J., & Szybillo, G. J. (1995). Consumer research in FTC versus Kraft (1991): A case of heads we win, tails you lose? Journal of Public Policy & Marketing, 14(1), 1.

Chicago Style (17th ed.) Citation

Jacoby, Jacob, and George J. Szybillo. "Consumer Research in FTC Versus Kraft (1991): A Case of Heads We Win, Tails You Lose?" Journal of Public Policy & Marketing 14, no. 1 (1995): 1.

MLA (9th ed.) Citation

Jacoby, Jacob, and George J. Szybillo. "Consumer Research in FTC Versus Kraft (1991): A Case of Heads We Win, Tails You Lose?" Journal of Public Policy & Marketing, vol. 14, no. 1, 1995, p. 1.