Consumer research in FTC versus Kraft (1991): A case of heads we win, tails you lose?
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| Title: | Consumer research in FTC versus Kraft (1991): A case of heads we win, tails you lose? |
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| Authors: | Jacoby, Jacob1, Szybillo, George J.2 |
| Source: | Journal of Public Policy & Marketing. Spring95, Vol. 14 Issue 1, p1-14. 14p. 1 Chart. |
| Database: | Business Source Ultimate |
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