Levels of analysis and sources of data in sales research: a multilevel-multisource review.
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| Title: | Levels of analysis and sources of data in sales research: a multilevel-multisource review. |
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| Authors: | Johnson, Jeff S.1 (AUTHOR), Friend, Scott B.2 (AUTHOR) scott.friend@unl.edu, Horn, Bradley J.2 (AUTHOR) |
| Source: | Journal of Personal Selling & Sales Management. Winter2014, Vol. 34 Issue 1, p70-86. 17p. 2 Diagrams, 5 Charts. |
| Database: | Business Source Ultimate |
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