Is Neutral Really Neutral? The Effects of Neutral User-Generated Content on Product Sales.
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| Title: | Is Neutral Really Neutral? The Effects of Neutral User-Generated Content on Product Sales. |
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| Authors: | Tang, Tanya (Ya)1 (AUTHOR) yatang@isenberg.umass.edu, Fang, Eric (Er)2 (AUTHOR) erfang@illinois.edu, Feng Wang3 (AUTHOR) fwang@hnu.edu.cn |
| Source: | Journal of Marketing. Jul2014, Vol. 78 Issue 4, p41-58. 18p. 2 Diagrams, 4 Charts, 3 Graphs. |
| Database: | Business Source Ultimate |
| ISSN: | 00222429 |
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| DOI: | 10.1509/jm.13.0301 |
