APA (7th ed.) Citation

Tang, T., Fang, E., & Wang, F. (2014). Is Neutral Really Neutral? The Effects of Neutral User-Generated Content on Product Sales. Journal of Marketing, 78(4), 41. https://doi.org/10.1509/jm.13.0301

Chicago Style (17th ed.) Citation

Tang, Tanya, Eric Fang, and Feng Wang. "Is Neutral Really Neutral? The Effects of Neutral User-Generated Content on Product Sales." Journal of Marketing 78, no. 4 (2014): 41. https://doi.org/10.1509/jm.13.0301.

MLA (9th ed.) Citation

Tang, Tanya, et al. "Is Neutral Really Neutral? The Effects of Neutral User-Generated Content on Product Sales." Journal of Marketing, vol. 78, no. 4, 2014, p. 41, https://doi.org/10.1509/jm.13.0301.